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In Loving Memory Of SAMMY ASH


Sammy Ash passed peacefully in his sleep at 4 AM on Saturday, Sept 16 at the age of 65. Last year, he was diagnosed with Advanced Stage 4 Metastatic Melanoma which he quietly but courageously battled. Sam is survived by his wife, Rachel, and his four children: Ben, Max, Alex and Jason.


Sammy spent his entire life devoted to his loving family and the musical instrument business. Sam worked tirelessly and pridefully for 50 years to help grow his family's company, Sam Ash Music, to the household name it is today. Thanks to Sam's guidance and leadership, the company is about to reach its 100th year in business.


Sam was named after his grandfather, Samuel Ash, founder of Sam Ash Music and respected band leader in the early 1900's. Sammy was an astute businessman and an admired figure in the musical instruments industry. He was a proud member of NAMM Organization (National Association Of Music Merchants) where he once served on the Board of Directors, a title his son Ben currently holds.


Sammy was a talented Guitarist and an influental Guitar Collector who amassed an extraordinary collection over his lifetime, of which he was extremely proud. His encyclopediac knowledge of the Guitar and other vintage instruments inspired Sammy to create Sam Ash Music's Used Instrument Business. Under his guidance and unwavering work ethic, Sam Ash became a premier desitnation for buying and selling Used/Vintage gear. Sammy was a generous teacher, distributing his knowledge and mentoring many Sam Ash associates on the Used & Vintage Instrument markets. Out of his many roles within his family company, the management of the Used department was his crowning achievement.


His love for the music industry and those in it were the fuel that made him excited to work every day of his life (yes, even on weekends and vacations). Sammy effortlessly converted coworkers and business associates into friends over his lifetime, all of whom have the utmost respect and love for him. He made a point to keep in contact regularly with everyone he could and find opportunities to connect and work together on various projects, including the design of instruments and coordinating iconic in store events. Read More


Sammy Ash|1957-2023. (n.d.). Www.samash.com. Retrieved October 2, 2023, from https://www.samash.com/sammy-ash

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